Digital transformation is a global phenomenon with a significant impact on the real estate sector. Especially, in the purchase and sale of real estate by foreigners, which has brought about a real revolution in the traditional processes of marketing and sales, which are undergoing very rapid and significant changes.
New technologies allow us to better understand customers and their requirements, anticipate their needs and to improve their experience, becoming more and more important in the purchase decision.
The importance of digitalisation in the sector has become more apparent with the COVID-19 crisis. During this period, the implementation processes of digital tools have been accelerated in order to guarantee communication with the client, give continuity to the sales processes in progress, process the signing of pending documentation or even make new online sales.
Technology has become the strategic ally of the real estate market that has had to figure out in a short space of time how to reinvent itself to face the challenges that have arisen with the pandemic; and it will be key for the continuity and competitiveness of the companies in the sector from now on.
Faced with mobility and travel restrictions as a result of confinement, the real estate sector has had to adapt quickly by activating tools that have enabled buyers to find out about properties and even to view them without the need for a visit in person, to reserve and purchase a home without distance being a problem, to complete the administrative formalities arising from a sales transaction or to see the state of progress of the work on their new home.
At TM Real estate Group, we already used digital tools in our marketing, but we have reinforced and enhanced them to respond to new challenges.
Summary Infographic Digitization Tools TM
Use of Social Networks
Social Networks have been essential to publicise our real estate projects and even to gain leads. The contact details collected through these channels have become as essential as those obtained after a visit to a sales office.
Online Web Chat
To quickly resolve any questions personally and provide our clients with answers to their questions.
360º Virtual Visits
By superimposing the photographs with powerful software, through this tool customers can make a digital 360 degree visit, in which it is possible to look at any corner of the house they wish to, and have a more complete experience than that offered by a photograph display.
Video Guides
Actual tours of the different rooms of the house made by the commercial team that allow the user to see the final property without the need for a visit in person.
Live Video Visits
They are perhaps the most comprehensive tool. This is a personalised mini tour carried out by our real estate consultants with the client via live video call, which enables the client to get to know the specific property they are interested in, as well as the residential area as a whole in a more visual and dynamic way, able to tour the interior and exterior, and to interact with the consultant and ask any questions live.
Client Webinars
Conducted by our consultants in different languages, its main objective has been to show the process of buying and selling to international clients interested in it and respond to any queries.
Selling Homes Online
Since the year 2000 we have been pioneers in the sale of homes through our website. In just 6 easy steps, from anywhere and through any laptop, smartphone or tablet, with all the guarantees and security you can choose, pay and buy your home.
Construction Projects or Work Progress Videos and 24-hour Camera Surveillance
So that the owners of homes awaiting completion can follow the development and progress of the work live from anywhere and with any device with an Internet connection.
Document Digitalisation
The implementation of digital signatures of contractual documents has greatly facilitated the remote management of administrative procedures related to buying and selling activities and the signing of pending documents, in a context where travel has been restricted.
Video Presentation
The last step is for the client to review all the details of their home before key hand over, with the peace of mind that their new home meets their expectations.
Undoubtedly, the digital transformation of the sector is here to stay. The coronavirus crisis has accelerated the implementation of innovative tools that will now coexist with traditional sales processes, with an indisputable positive impact on the overall customer experience.
