Lecture time: 3 minutes
TM Real Estate Group and Valencia CF, with the support of LALIGA, continue their joint internationalisation plan by holding their second Watch Party in Düsseldorf to watch the Valencia CF – Real Madrid match live.
Over 1,700 kilometres from the Camp de Mestalla, at the Radisson Blu Conference Hotel in the city of Düsseldorf (Germany), more than fifty attendees watched the Valencia CF – Real Madrid CF match live on Saturday 2 March.
Thus, TM Real Estate Group, through its branch in Düsseldorf, and Valencia CF, with the support of LALIGA, held their second Watch Party of the season in Germany after the one organised in December in Poland. The day was hosted by German journalists Maricel Drazer and Erick Elola Rodríguez from Deutsche Welle TV. This premium experience brought together more than fifty attendees including Valencia CF fans, current and potential customers of TM Real Estate Group, and fans of LALIGA.
As part of this football night, the former player and ambassador for Valencia CF, Ricardo Arias, addressed the attendees and fans of Valencia CF in Düsseldorf, “It’s a pleasure to be here and to enjoy a thrilling night with a great match as the backdrop alongside Valencia CF fans in Germany. These types of events help to continue implementing the Club’s international expansion policy and show our unwavering support for our Main Global Partner, TM Real Estate Group.”
Thus, TM Real Estate Group and Valencia CF, along with LALIGA, further strengthen their global presence through in-person activities in order to continue growing throughout Europe. The two major brands joined forces with the aim of increasing their community while transcending borders.
Also, during the evening, which featured a giant screen that showed a personalised video by Hugo Duro before the match for those in attendance, there was a prize draw for several official Valencia CF shirts, experiences for enjoying the Mediterranean lifestyle and other merchandise given away to the fans and customers who enjoyed the Watch Party.
Maricel Drazer, one of the hosts of the event, highlighted that it was “an evening to celebrate” and the great atmosphere there also serves to show “what LALIGA can learn from the Bundesliga and vice versa, the Bundesliga from LALIGA, in both directions. This evening made possible by TM Real Estate Group, Valencia CF and LALIGA is a night where football transcends the borders of countries.”
In turn, Erick Elola, journalist and commentator for the Bundesliga, who also played a key role in providing entertainment for the event, highlighted that “it’s an honour to be invited to attend this football party as a fan and commentator. TM Real Estate Group, Valencia CF and LALIGA form a spectacular trio.”
Jaime Navarro, LALIGA Delegate in Poland, Germany, Austria, Switzerland, Czech Republic and Slovakia, said, “We’re delighted to support Valencia CF and TM Real Estate Group with this second event in Europe. We’re growing the brand together and it’s a way to expand internationally.”
Jorge Blay, European Delegations Manager at TM Real Estate Group, confirmed the commitment of the leading company for residential tourism in Spain with the promotion of the Mediterranean lifestyle around the world through this collaboration with Valencia CF and LaLiga. “We want our customers to enjoy and share our passion for the Mediterranean DNA and to feel that they can choose our lifestyle. We’re promoting Spain, the Community of Valencia and our top sport globally through high-profile events such as this Watch Party.”
The event was also attended by José María Casés Pey, Head of Department at the Spanish Commercial Office in Düsseldorf.